Jordan Brand is starting the year off with a special gift for kids with the Jordan Brand 23/7 model.
The easy-entry shoe gives kids the freedom they need to run around & play at their convenience while also adding a level of independence & comfort with its overall design.
Part of why we designed the 23/7 is because we wanted to create a shoe that is an everyday part of a kid’s world.
Kids want to get into their shoes quickly to get out and play — this shoe enables them to do just that.
Designing the Air Jordan signature shoe is such a magical process, and being able to apply that same thinking to the design of the 23/7 is no different and can be just as rewarding.
Tate Kuerbis, Jordan Brand Design Director for Kids Footwear
The design includes an intuitive step-in design, a secure lockdown system, and forefoot flexibility that provides comfort for early walkers, bringing sport to the next generation. Additionally, the shoe’s colorways tap Jordan Brand heritage from black & red to Mars Blackmon and more.
The Jordan Brand 23/7 “Bloodline” releases on January 16, 2023, with the purple, black, and white “Sky Fundamental” colorway arriving later in the month. The Jordan Brand 23/7 “Dunk on Mars” releases in February. The silhouette is expected to release on Nike.com and select retailers throughout the year with more colorways on the horizon.
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