The latest from JFG draws back to a classic as the Joe Freshgoods x New Balance 990v4 “1998” collection draws inspiration from Hype Williams’ 1998 film, Belly. The film, which featured Nas, DMX, Method Man and others, is widely recognized for its opening scene in New York’s Tunnel night club with a captivating blue hue.
The Chicago Westsider initially teased teased his forthcoming New Balance 990v4 collection with a cut & sew collection styled as a nod to the 1999 XXL Murder Inc. cover with Ja Rule, Jay-Z and DMX.
The first two colorways of the Joe Freshgoods x New Balance 990v4 “1998” collection use a combination of white, grey and black while the “Keisha Blue” iteration dons a predominantly monochromatic look with light blue laces, reminiscent of the eyes in the Belly scene.
Take a detailed look at the collection below.
A release date for the Joe Freshgoods x New Balance 990v4 “1998” collection has not been announced. However, we expect all three pairs to release in the upcoming months at JoeFreshgoods.com, his Every Now & Then boutique and select retailers. The pairs could release at NewBalance.com as well.