23XI Racing took over Bristol Motor Speedway in Tennessee over the weekend as driver Tyler Reddick hit the track with a J Balvin x Air Jordan 3 “Medellín Sunset”-inspired race car ahead of the shoe’s release on September 23.
In addition to the debut of the car, both J Balvin and Michael Jordan were in attendance to witness the race car in action.
J Balvin’s third collaborative Air Jordan draws from the place he proudly calls home and its breath taking sunsets, reflected on the shoe’s warn and gradient tones.
“It’s crazy to see my name and what we created [on the car]. It’s mind blowing,” J Balvin said. “It’s a cultural moment.”