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Is Greats Brand poised to change the sneaker game? An announcement of a $1.5 Million seed funding round has the blogosphere buzzing, but it’s their business methods and backings that have industry heads taking notice.

Based off quick turnaround time and straight to consumer online sales, Greats Brand has an edge that major companies can’t compete with. Greats shoots to design, produce and sell new product all within a four month window. Conversely, major brands operate on closer to an 18 month schedule. As the internet continues to influence consumption in the sneaker sector, Greats looks to take advantage of that trend by cutting costs through online sales. The desired result is incredibly trending product at a low price with no middleman.

Greats Brand is led by Ryan Babenzien and Jon Buscemi. Following his work with Gourmet, Buscemi has seen recent acclaim in the footwear market for his Buscemi line, a high-end, designer sneaker collection that has seen wear from hip-hop elite, collaborations with En Noir and placement at Kith and Barneys. Aside from Babenzien and Buscemi, Greats Brand has also partnered with menswear icon Nick Wooster. Stays tuned to Nice Kicks for more news from Greats Brand.


Video by Hypebeast TV

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