Video: Inside the adidas Yeezy Boost NYC Launch

words // Darren Griffin:

February 14, 2015 was a very special Valentine’s Day for sneakerheads in NYC as the adidas Yeezy Boost finally made its way to retailers. What would follow, of course, would be an online release coupled with a much wider brick and mortar offering outside of the Big Apple. However, the initial NYC launch was unique in that West himself made a guest appearance to hand out the first few pairs of his new collaborative shoe with adidas. The brand today offers an inside look at that event and the lucky fans who had the opportunity to meet Mr. West. Check it out below.

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