Inside Access: The Evolution of Jordan Brand

The history and evolution of Michael Jordan’s brand is, and has always been, rightfully recognized. Now Jordan Brand is the latest subject of Nike’s Inside Access series, where the brand puts the spotlight on different departments to go beyond the shoes. The feature starts with MJ’s breakthrough in 1984 right after he signed with the Swoosh, and reports a timeline of the evolution all the way to today. Continuing its basketball dominance, the brand shoots on with representation from the likes of Blake Griffin and Carmelo Anthony. The Jumpman has always put an emphasis on helping athletes fly on and off of the court, and has now transitioned beyond the court to football, other sports, and even music. Get a preview of some of the most memorable moments from the brand as a whole below, then check out the entire Inside Access here.