An In-Depth Look at Opium in Paris

Today, we continue our spotlight of some of the hottest retail spots in Paris, France. Following our showcase of the Black Rainbow and Shinzo, we turn our focus to the beloved Opium store. The Paris hot spot opened its doors in 2001 and has maintained a strong, interacting relationship with Nike and Jordan Brand since 2002. Therefore, Opium, a Tier Zero account, plans to collaborate with the two aforementioned brands later this year for their 10th anniversary. Although Opium opened its doors to a new spot in Rotterdam (2009) and developed an online store in the same year, their plans of expanding are far from over. One of their dreams is to expand the brand to every major capitol of the world in boutique and museum form. View the video feature above to learn about the origin, future plans and additional details of Opium.