Creating a recent buzz with rugs by Virgil Abloh and other creatives, IKEA is making news in the sportswear world today with word that they’re set to collaborate with adidas. However, it might not be exactly what you’d expect.
According to Highsnobiety, the two parties are working on a collection of home sports equipment “for women, by women.” When considering the growing market that is women’s training this pairing and direction makes enormous sense.
One would imagine that with adidas’ intelligence in footwear and apparel that said team up would also include the previously mentioned product. We can only hope. Until then, keep it locked to Nice Kicks for updates.