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As high fashion and footwear continue to crossover, HUGO is teaming up with Flowers For Society with the collaborative HUGO x Flowers For Society “Go-2” sneaker, which debuted at Paris Fashion Week.

The HUGO x Flowers For Society “Go-2” merges street-style aesthetics with hiking-inspired elements, creating a versatile design perfect for self-expressive individuals. The collaboration aligns seamlessly with HUGO’s brand mantra, “HUGO Your Way,” emphasizing personal style and individuality.

Flowers For Society, a brand known for its disruptive mindset and community-driven ethos, brings its signature deconstructed aesthetic to the Go-2. The sneaker features open-mesh details, unstitched elements, overlapped layers, and a mix of finishes and transparencies, offering a contemporary feel. A fresh interpretation of HUGO’s iconic red label graces the heel counter, adding a bold touch to the design.

Scheduled for its official drop in Fall 2024, the HUGO x Flowers For Society “Go-2” will be available in global HUGO stores, selected wholesale partners, and online at and

Keep it locked to Nice Kicks on Instagram and the sneaker release dates page to stay on top of the latest news and drops.

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