Cincinnati has deep roots in the sneaker game. How so? The Bearcats were laced by Nike in the early ’90s during the Nick Van Exel/Danny Fortson days only to become only swaggier in the late ’90s thanks to being one of the original Jordan Brand schools.
Now the student body has the privilege of Sole By Style, a shop that sees two alums joining forces to outfit their alma mater.
The big dog George Kiel headed over to Ohio to check out the shop for the latest episode of Open the Box to see what the shop is all about. From Supreme decks to Jordan 1s, this place has some heat.
See for yourself in the video above.