Over the weekend, the Travis Scott x Air Jordan 1 was the talk of sneaker culture.
While the shoes sold out as expected, another shoe sold out that was not expected.
Masters of the collab and OGs in the game, Packer Shoes dropped their own Consortium colorway of the famed adidas Ultra Boost.
Rather than send out a press release, make a promotional video or fit into release date calendars, the Jersey boutique simply put out pairs on shelves.
No push, no fuss, no pairs left.
While you won’t find these at Packer today, you may find more shops going this route. Let us know how you feel about this old school approach to release protocol on our social.