You’re Welcome: A History of Kobe Bryant’s Nike Commercials

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“Kobe Jumps Over an Aston Martin”


Shoe: Nike Hyperdunk
Year: 2008

Did he really? Following conventional viral attempts, Nike hit it out of the park with the infamous ‘car jump’ video. Millions of views and countless parodies drove Hyperdunk sales and shares. It also reintroduced lost consumers to the magic of Nike.

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