Building off the success of their inaugural weeklong event in 2017, Sneaker Week is back in Portland, Oregon for the second straight year from Aug. 26 through Sept. 1. And since this is the second year of what event organizers are calling a “weeklong celebration of sneaker culture in the nation,” Sneaker Week 2018 will be even more expansive than before.
“Sneaker Week serves as a venue where members of the sneaker community can curate cultural experiences within art, music, sports, and design, representing their interpretation of the boundless influence of the sneaker,” said Sneaker Week co-founder Herbert Beauclere in a press release. “This year we are expanding our experiences to include access to places that can only be found in Portland, like sessions at the Adidas MakerLab or “HikeBeastin” in one of the largest urban parks.
Like Beauclere notes, Sneaker Week this year will incorporate more of the city of Portland into their events and experiences while carrying on the event’s overarching mission to foster community and promote culture. An example of this is the Deadstock Photo Walk, which is an essentially a walking tour of all of the must-see sneaker sports in Portland. All other Sneaker Week events share the same ethos.
Nike’s Aesthete Society will be showcasing sneaker-themed art at The Common Thread Gallery, Portland streetwear legends Trillblazin will be hosting their annual sneaker trade show called ICYMI and PENSOLE Academy will host week-long interactive lectures dubbed Sole Sessions.