For its latest collaboration, California mainstay Vans has tapped beloved confectionery company Haribo for a sweet footwear and apparel collection made for the entire family.
The Haribo x Vans Collection range includes a bevy of Vans’ iconic silhouettes including the Sk8-Hi, Old Skool, and Slip-On. Delicious graphics embellish each model such as a reworked checkered pattern dipped with Haribo’s favorite candies including gummy bears, cola bottles, worms, and cherries. Elsewhere, Haribo’s motto — “Kids and grown-ups love it so, the happy world of Haribo,” written in ten different languages is spotlighted.
The collection is rounded out by co-branded hoodies in black and “Sky Blue”, outfitted with cuddly imagery of the Haribo bear.
“On the heels of celebrating the 100th anniversary of Haribo Goldbears, we’re thrilled to partner with Vans and honored to have inspired this special collection,” said Andreas Kuhnle, Senior Vice President, Corporate Global Marketing, Haribo. “Haribo is about moments of childlike happiness and fun, helping fans feel like a kid in a candy store through our range of sweet treats. The colorful Vans x Haribo collection is inspiring that same feeling, and now our fandoms can come together in creative self-exploration and joy.”
Vans Family members will have exclusive access to the collection from April 4, 48hrs ahead of the global launch beginning April 6, 2023 at Vans retail locations and at vans.com. Vans x Haribo Customs will also launch on April 6, 2023, at vans.com/customs. For more upcoming drops, check out our Sneaker Release Dates Calendar.
