Goodwill is the latest business entity separating itself from the now-defunct adidas Yeezy line.
Per a memo on behalf of Andy Barajas, Director of Kaizen Engineering/Advanced Scheduling at Goodwill, Goodwill Southern California branches will no longer accept nor sell any Yeezy product.
Goodwill has regional groups that have their own operations and policies that might not reflect the entire company. It is possible that other Goodwill locations could still carry Yeezy products.
In the memo, Barajas outlines several Yeezy products and instructs any Yeezy product to be removed from its locations, eCommerce platform, and Elevated Brands section.
As we strive to maintain the most up to date product information on Elevated Brands available to sell we are sensitive to current events and take action when designers and brands do not align with our Mission and RISE values.
We are currently removing the sale of Adidas Yeezy Brand product from all channels, Retail Stores, Boutiques, eCommerce and Outlets. As well from our Elevated Brands tool.
Andy Barajas, Director of Kaizen Engineering/Advanced Scheduling at Goodwill (via memo)
The decision follows days after adidas announced the end of its partnership with Ye (formerly known as Kanye West following Ye’s repeated anti-semitic remarks on social media and other platforms.
Following the partnership’s end, Foot Locker and other retailers were instructed to pull Yeezy product from the floor.
Additionally, on October 26, 2022, the day after the partnership was terminated, Ye showed up unauthorized to Skechers and was removed from the company’s Los Angeles headquarters.
Stay tuned to Nice Kicks more for industry news.
