PSG Signs a Three-Year $50 Million Dollar Agreement With GOAT

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The well-renowned French Football Club Pairs Saint-Germain has signed a three-year agreement with GOAT app. Everywhere, PSG fans and sneakerheads have taken notice of the unexpected partnership between the two unlikely duos.

In 2015, GOAT app launched stateside and is now one of the most trusted platforms for authentic sneaker and streetwear essentials inside the U.S. The latest sponsorship is part of GOAT’s expansion outside the United States. This deal makes PSG the first sports team to have its limited-edition merchandise featuring collaborations and vintage items. Elsewhere, the GOAT logo will appear on the sleeve of the PSG jerseys and will be advertised on television, media platforms, and inside the Parc des Princes stadium in Paris.

In an interview with Bloomberg, Eddy Lu, CEO and Co-Founder of GOAT, stated, “PSG has a like-minded audience that cares about fashion and style.” PSG is owned by Qatar Sports Investments and has worked with both streetwear and fashion brands, including Balmain, Stussy, A Bathing Ape, and Dior.

Over the next three years, GOAT has chosen PSG to be its vessel as it pushes into the European sneaker and streetwear markets. Additionally, the reselling app hopes to dive into new sales of products and a PSG store that will sell exclusive merchandise. Aside from its PSG partnership, the brand is working with Versace and Balenciaga on exclusive releases.

Take a look at the promotional imagery of the PSG & GOAT Partnership below and follow Nice Kicks on Twitter and Instagram for more news around the sneaker realm.

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