In recent years it seems that New Balance has been focused on refining their brand image and reintroducing themselves to the world at large. Partnering with recording artists like Aminé, designers like Joe Freshgoods, and even upscale labels like Auralee, it feels like New Balance is covering every angle. The Boston-based brand continues to add to the momentum with their first ever GANNI x New Balance 2002R Collection.
GANNI is a Danish brand known for its affordable prices and luxury finish. For their New Balance 2002R, GANNI combines grayscale with gradient, offering a new approach to the early aughts silhouette. Both colorways sit atop a green outsole, while the uppers opt for minimal colors like grey and cream. The base is made with all-over “GANNI” print that matches the branding on the tongue tab.
The GANNI x New Balance 2002R Collection releases on April 13, 2022. Each sneaker is priced at $150. To purchase, visit NewBalance.com and the GANNI webstore. For more New Balance releases and updates on all your favorite sneakers, follow @NiceKicks on Instagram.