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Industry experts and Ekins know Jason Mayden. The former Lead Designer at Jordan Brand has been making moves in the worlds of tech and start-up funding since jumping from the Jumpman, working with the likes of smart cup company Vessyl and Venture Capital firm Accel Partners.

His next move is perhaps the most exciting yet. Mayden, as a part of Accel Partners, will be combing the country for cultural alchemists — or young innovators to put it plainly. Focusing more on the overlooked parts of middle and urban American than say Silicon Valley or Ivy League campuses, read more about Mayden’s hunt at Fast Company.

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