He’s not a businessman, he’s a business, man. Being a walking brand might seem commonplace to today’s 21st century schizoid man, but back in ’98 it was a pretty novel concept. Michael Jordan was sport’s biggest icon and clearly bigger than basketball. His sneaker line was more than just another Nike and needed its own space. Enter Jordan Brand, enter CEO Jordan.
MJ took his double-duty life to the screen in a series of spots that parodied his hectic scheduled and also introduced the original Team Jordan. The Air Jordan 13 served as the main focus of the ads but cameos by younger versions of Ray Allen, Eddie Jones, Vin Baker, and Mike Finley were seen in a spot for the Jumpman Pro Quick.
Who: Michael Jordan
Shoe: Air Jordan 13
Event: Jordan Brand Commercial
Date: 1998
