Foot Locker Appoints Former Nike Executive Blanca Gonzalez to Lead WSS

Foot Locker, Inc. takes another step in the right direction as the company appoints Blanca Gonzalez to Senior Vice President and General Manager of its WSS banner. WSS is widely known as a neighborhood store for its presence and connection within Latino communities.

To join Foot Locker, Gonzalez is leaving Nike Inc., where she served as Vice President of North America Product Merchandising. Gonzalez brings two decades of experience that spans across various Nike leadership roles in Marketing, Merchandising, and Sales.

I am honored to join Foot Locker, Inc. as General Manager of the WSS banner. I have watched WSS grow its footprint in Latino communities by investing in authentic and culturally relevant touch points with its customers. WSS has proven to demonstrate a high level of cultural awareness that honors and respects the richness of the Latino experience. Together we’ll build on this relationship, continuing WSS’s success and growth while being keenly focused on how we best serve the communities where we operate. 

Blanca Gonzalez

Gonzalez will report directly to Frank Bracken, Executive Vice President and Chief Commercial Officer, and oversee the operations of WSS. The change is effective immediately on May 15, 2023.

Some of the key components Gonzalez will focus on include supporting Foot Locker’s ‘Lace Up’ plan and deepening Foot Locker’s relationships with WSS’s home turf, as well maintaining and growing relationships with key partners. 

Gonzalez’s vast knowledge of the sneaker industry and how Foot Locker manages relationships with key brand partners will support the company’s growth strategies. With her personal ties to the Latino community, Gonzalez will strengthen Foot Locker’s connection and expand WSS’s offerings to create culturally relevant experiences.

Blanca’s vast knowledge of the sneaker industry attained throughout her tenure with our great partner Nike will be an incredible asset to our WSS business, which has tremendous potential. Blanca’s remarkable experience, understanding of our diverse customers, and personal roots within WSS’s home turf will help deepen our relationships within communities and expand WSS’s unique offering of culturally connected experiences.  She will also help us build the talent and operational capabilities to rapidly scale WSS, making it our next $1B banner.

Frank Bracken, Chief Commercial Officer of Foot Locker, Inc.

For more sneaker news and release dates, follow @NiceKicks on Twitter.

Related Posts: