First Look // adidas and Damian Lillard Launch New Commercial

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With the Portland Trailblazers having a surprising start to the season despite the definitive shift in their roster this previous off-season, things are looking up — and that’s due to Damian Lillard. The All-Star guard continues to flourish in the Pacific Northwest both on the floor and in the booth, as his rap skills have been recognized within this commercial featuring his lyrics. The Oakland-bred guard flows:

Be a king in ya mind, but do the work of a servant
With a purpose on the mission you get to what you deserving
If it’s worth it you’d be on straight and narrow instead of swerving
Ignore the dream killers and doubters cuz they ain’t perfect.

This advertisement is to promote the “Creators Never Follow” venture with adidas. This initiative is looking to celebrate athletes that seize every opportunity and are able to redefine their respective sport.

To see for yourself, check out the ad below.

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