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Nike’s Air Max technology is acknowledged across the board as a pioneer in athletic footwear, but its full history isn’t as well known. Approaching its 27th anniversary on March 26th, Nike Air Max debuted a built-in peek at the inner components of a shoe, and the design process for sneakers would never be the same. Originally an experiment by engineer Frank Rudy and developed by iconic Swoosh staples Mark Parker and Tinker Hatfield, the mold that was inspired by postmodern Parisian towers has remained relevant in the industry ever since its 1987 introduction. Get a full detailed history of Nike Air Max here, and keep blowing up Nice Kicks for everything sneakers.

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