END. and adidas Originals continue their successful partnership by diving into the world of fly fishing with their latest collection. Embracing the sport’s rich heritage and the rising trend among Millennials and Gen-Z, the END. x adidas Originals “Fly Fishing” collection invites a new generation to unplug from the social media world and reconnect with nature.
Drawing inspiration from the ancient fishing technique, the British retailer and sportswear giant present a head-to-toe ensemble that marries functionality with contemporary casual style. The collection, highlighted by UK rapper Big Zuu, pays homage to the joy and tradition of fly fishing, blending classic angling attire with modern aesthetics.
At the heart of this collection are two footwear silhouettes that seamlessly blend functionality with contemporary style as the Three Stripes and the retailer bring the adidas Tobacco and the adidas Mocaturf into the fold.
The adidas Tobacco ($125), a classic from the early ’70s, is reimagined in Wild Pine and Ecru Tint, inspired by the UK’s native trout. These sneakers offer a nostalgic nod to adidas’ heritage while introducing earthy tones perfect for any casual outfit.
Additionally, the adidas Mocaturf ($160) features a moccasin-inspired upper stitched with the Three Stripes mimicking fishing lures. Available in Wild Tint and Sand, the Mocaturf captures the essence of nature, geology, and traditional craftsmanship. The bespoke graphics on the tongues further enhance the fly fishing aesthetic.
In addition to the footwear, the collection also includes a range of apparel engineered for fishing with the versatility to be worn on a casual day out. Key pieces include cargo pants, fishing vests, and bucket hats, all crafted in earthy tones reminiscent of riverside scenery and popular catches like trout and bass. The collection features unique graphics, with cartoon-style fish nestled between the adidas and END. logos, evoking vintage tackle packaging.
The END. x adidas Originals “Fly Fishing” releases on May 31, 2024, via END. Launches.
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END. x adidas Originals “Fly Fishing”
Release Date: May 31, 2024
