Super Bowl weekend has almost begun and millions of Americans are getting ready to sit down, hang out, and munch on their favorite game day food. But don’t get comfy just yet because Nike Run Club and EA Sports invite you to the official Super Bowl Challenge. Runners who complete the challenge will receive a special in-game Madden Ultimate Team item.
To participate in the challenge, you need to run a minimum of five miles via the Nike Run Club app. Runners will have the chance to do this from now until February 14th. Completing the challenge will not only unlock an in-game Madden Ultimate Team item, but it’ll also earn you a limited achievement badge inspired by the Los Angeles Rams defensive tackle, Aaron Donald. Both Nike and Donald wanted people to get in on the action and encourage physical movement this Super Bowl Weekend.
“I enjoy seeing kids get out and live active and healthy lifestyles. As a professional athlete I think it’s important to reinforce healthy habits to our youth. I instill these habits and values in my kids as they were instilled in me,” Donald said. “I teamed up with Nike and EA Sports to unlock the ultimate future of sport and inspire the next generation of athletes to explore and play in a meaningful way.”
The Nike members that complete the challenge will be gifted a +7 speed enhanced Aaron Donald in-game item, who is already the most skilled defensive player in the Madden NFL ’22 video game, putting you at a pretty staggering advantage against your competition.
Donald and the Los Angeles Rams take-on the Cincinnati Bengals this Sunday at Super Bowl LVI. In the meantime, follow @NiceKicks on Twitter and download the Nike Run Club app to participate in the EA Sports Madden NFL 22 x Super Bowl x Nike Run Club Challenge.
