PUMA and Dua Lipa continue their partnership as the London-based artist has a litany of collaborative sneakers, apparel, and accessories on the way.
The Dua Lipa x PUMA Flutur 2 collection takes inspiration from the vintage rave era as the collection is filled with vivid shades, holographic details, and retro silhouettes.
Dua Lipa’s butterfly graphic shares placement with PUMA’s fast cat insignia in much of the collection.
The butterfly represents transition, metamorphosis, and new beginnings.
I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me.
Now, going into the second drop, that meaning has just solidified itself and become even more important in my life.
It feels like everything progressed and manifested itself in that way.Dua Lipa (via PUMA)
The first part of Dua Lipa x PUMA Flutur 2 collection releases on July 14, 2022, at PUMA.com, the PUMA NYC flagship store, and select retailers. The second part releases on July 28, 2022, exclusively at PUMA.com and the PUMA NYC flagship store. The collection ranges from $50 to $150.
Keep it locked on Nice Kicks and the Sneaker Release Dates page for more information on upcoming releases.