Donald Glover, known in many circles as Childish Gambino, is equal parts one of the best dressed and most charismatic personalities today. A multi-hyphenate that truly embodies the term, Glover continues to broaden his scope with the announcement of a new adidas creative partnership.
Adidas adds Glover to a long list of creatives that includes Kanye West, Pharrell Williams, and Alexander Wang. However, Glover represents something completely unique for the group as an actor, producer, and a television writer. They’re among the things that make this “creative partnership” something more than what’s already in existence in the sneaker space. In large part, it seems like the only reason Glover agreed to it.
“I believe it’s important not to feel like ideas are bound by specific guidelines and adidas Originals has given me the opportunity to create on my own terms. I’m looking forward to seeing what that leads to.”
Like Atlanta, Glover’s Emmy winning television show that recently finished its triumphant second season, his adidas partnership is expected to reflect a foundational aesthetic and a truly original thought. That much can be assumed by the partnership announcement, seen through an animated clip by Ivan Dixon who also produced Glover’s “Feels Like Summer” video/short film.
The partnership is said to feature sneakers, apparel, and “creative projects.”