From double platinum hits to sold-out sneakers, DJ Khaled has the Midas touch when it comes to creating.
As Khaled continues to build upon his We the Best label with Jordan Brand, the mogul teased another collaborative project.
“I can’t give you the full details, but I will tell you that I am working on something new,” said Khaled, while promoting his We The Best concept store with Snipes. “Just know that my next move is going to be special.”
The DJ Khaled x Jordan Brand relationship dates back to 2007 and has expanded into co-branded footwear such as the DJ Khaled x Air Jordan 3 “Grateful” (2017), the DJ Khaled x Air Jordan 3 “Another One” (2018), and the DJ Khaled x Air Jordan 3 “Father of Asahd” (2018).
In the last few years, the partnership has grown beyond just exclusive footwear as DJ Khaled’s We The Best x Air Jordan 5 collection included two general release colorways for the public in full-family sizing. Additionally, Khaled’s recent obsession with golf has aligned with Jordan Brand’s golf initiatives with the recent We the Best x Jordan Golf tournament.
However, it remains unclear whether Khaled’s upcoming Jordan project is another sneaker collab, apparel, or something else entirely.