DIZYGOTIC celebrates International Cannabis Day “420” and National Dab Day “710” (“OIL” upside down) with the boundary-breaking cannabis counterculture icons Cheech & Chong with an exclusive collaborative sneaker.
On the stoney afternoon of 4/20, DIZYGOTIC came up with the idea for the Project Alpha x Cheech & Chong: A Journey from 420 to 710 sneaker. The DIZYGOTIC team then kicked into high gear to finish the prototype and present the shoes to Cheech & Chong on 7/10 in Los Angeles, California. The sneaker honors Cheech & Chong’s comedic legacy, as well as what the duo accomplished for cannabis counterculture.
The pair features a mismatched yellow and blue design with red suspenders and denim which indicates the iconic outfits Cheech & Chong dressed in the movies. The velvet shoe lining reflects the symbolic colorful car dashboard in the movies. Apart from the Cheech & Chong embroideries, the heel was made of paisley fabric and corduroy to showcase Tommy Chong’s headband and Cheech Marin’s beanie. Printed across the insoles, Cheech & Chong’s famous lowrider and big green van elements such as car decals and license plates demonstrate their hippie and free-love spirit.
The sneaker itself is made with all-premium top-grain pigskin suede, a perforated toe box, memory foam lining, and mismatched color Vibram megagrip outsoles. Each pair is handmade in Nectar Lab instead of an assembly line.
You can also expect the pair to arrive with mismatched rope laces and mismatched 3m reflective flat laces with logo aglets. The sneakers are also complete with white flat laces and a zircon stone brooch that exclusively matches the colorway.
Additionally, you can purchase the “quarter-pounder joint” paper inserts. The inserts work as shoe trees to keep the sneaker’s shape intact. The inserts are inspired by one Cheech & Chong’s funniest scenes and are made to look like extra-large cannabis joints.
The DIZYGOTIC Project Alpha x Cheech & Chong: A Journey from 420 to 710 releases on November 17th at 4:20pm PST. The retail price is set at $267. To purchase, visit Dizygotic.com. For more sneaker news and release dates, follow @NiceKicks on Instagram.
DIZYGOTIC Project Alpha x Cheech & Chong: A Journey from 420 to 710
Colorway:Cheech Yellow/Chong Blue
Release Date:November 17, 2022