Craft Beer Culture Inspires Bubbling New Balance Collection

With a variety of sneakers gaining inspiration from the strangest places, it seems as though New Balance has taken design cues from a staple of “adult culture” and that’s the brewery. Recently Complex Magazine headed overseas to see the design process firsthand in the New Balance factory as well as speak to the members of the New Balance team who helped created the “Real Ale” pack.

To see the feature in its entirety, head over to Complex.