Concepts, Jayson Tatum Celebrate the Jordan Tatum 1 with Exclusive In-Store Experience

The arrival of Jayson Tatum‘s first signature shoe, the Jordan Tatum 1, has everyone excited — especially Boston Celtics fans.

Concepts x Jayson Tatum for the Jordan Tatum 1 “Zoo”

To celebrate the release of the Tatum 1, Boston-based boutique Concepts is hosting an exclusive in-store activation with an early release of the Jordan Tatum 1 “Zoo” colorway in full-family sizing starting on April 5 through April 6 ahead of the shoe’s general release on April 7.

In addition to the early release of the Jordan Tatum 1 “Zoo” colorway, the boutique will also be releasing its three-part New Era 59Fifty collab inspired by Tatum himself ahead of the caps’ wide release on April 7 at

The festivities will take place at Concepts Boston, located on Newbury Street starting on April 5. Keep it locked on Nice Kicks on Instagram and the Air Jordan release dates page to stay on top of the latest news and drops.

Concepts x Jayson Tatum

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