Concepts Dubai Celebrates Air Max Day 2017 With Air-Inspired Installation

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In celebration of Air Max Day 2017, Concepts outfit their latest retail storefront in Dubai in an Air-inspired buildout ideal for not only the annual holiday, but copping sneakers in the most traditional way possible.

Decked out in a vibrant array of shades that signify the different variations of AIR throughout the years, sneakers and themes, Concepts Dubai glowing captures the aesthetic of the three decade old inventive with uniqueness and an intuitive shopping experience. highlighting the classic Air Max 1 OG releases as well as Flyknit Air Max hybrids, guest of this buildout were given early access to select pairs for their participation.

All Air Max Day releases at Concepts Dubai (and those landing at Concepts NYC) will be available on a first-come, first-serve basis — getting back to the way sneaker releases were before raffles. Check out some images for CNCPTS Dubai below.

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