A Complete History Of Hip-Hop Sneaker Deals

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Hip-hop has been business savvy long before Soundscans started slumping. Artist endorsement deals are strongly tied to the genre, with kicks often catching cash. While Kanye West, Rick Ross, and Lil Wayne are collecting shoebox money now, they?re not the only ones and they weren?t the first. Check out the complete history of hip-hop icons with shoe deals at Complex.

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