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With his number one overall ranking by his peers within the NFL Top 100 countdown, JJ Watt has plenty to be hyped about. With his recent signing as a marquee name over at Reebok, Watt and the aforementioned footwear brand have unveiled his first commercial promoting the brand.

Featuring the Reebok ZPump Fusion, this model is the latest in Reebok’s push to capture a segment of the sneaker market. Utilizing Pump technology along with a Fusion sleeve throughout the upper, this innovative silhouette will be available nationally on August 1st.

To see more, check out the ad below featuring the aforementioned JJ Watt and world-champion fighter Ronda Rousey.

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