Business of Fashion Offers an Inside Look at Nike’s HTM

Nike‘s true source behind their continuous innovation comes straight from HTM, a three-headed design collaboration between Nike CEO Mark Parker, legendary designer Tinker Hatfield, and cultural consultant Hiroski Fujiwara. An acronym of the three thinkers’ names, HTM has been developed to ““to amplify new innovations, reinterpret existing designs, and explore concepts that take the brand to new places.” Taking knowledge from past successes and failures, Hiroski, Tinker and Mark casually meet at Nike’s Beaverton headquarters to basically predict the future and map out Nike’s next moves. Check out the imagery of their coffee table meetings, which include an array of HTM exclusives, and then jump to Business of Fashion to get the whole story and inside scoop on Nike’s leaders.