Date: December 23, 2009
Closing out the decade in style. Jordan Brand wraps up 2009 with their biggest release of the year with the “Space Jam” Air Jordan 11. Limited release, special packaging, one of people’s favorites of all time = major hype. In usual form with major releases, sneakerheads crashed servers en route to selling out online shops at the stroke of midnight. Across the nation shops and malls held midnight releases of this anticipated shoe as well. And don’t forget the lines of people roughing it overnight in the cold.
All of this demand to spend $175 in the middle of a recession. What is love?