Brand Bases: A Guide to Major Sneaker Company Headquarters

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The sneaker business is international, and so are its bases. Where a brand chooses to set up shop sets the tone for company culture and provides the means for a meeting place to create the shoes we know and love. Whether you’re an industry hopeful or just a casual wearer, it’s good to know a thing or two about where your favorite shoe companies get their business done. Read on to get a view and a rundown of where the major players in the footwear realm keep their headquarters.

adidas: Herzogenaurach, Bavaria, Germany

adidas Headquarters

adidas Group keeps their home base in Deutschland, on the grounds of the former Herzo military base. In the country where founder Adi Dasssler made his first shoes in 1920 at the age of 20, adidas has over 3,200 employees from 50 different nations working in their world headquarters. Right on site, the three stripes have a full-sized stadium, the Adi Dassler Sportplatz, which has room for 2,100 spectators and is used for official events, soccer tournaments, and product testing. On top of the stadium in their World of Sports, employees have access to a full-size basketball court, tennis court, a synthetic turf pitch, beach volleyball, and an extravagant gym. A life-size statue of Dassler is stationed in the stands at the Sportplatz, overlooking all of the action.

adidas is constantly evolving their world headquarters campus. Now on the grounds is a new office building, nicknamed “Laces.” Designed to portray the image of a pair of intertwined shoelaces, the newest building features catwalks in the Atrium that connect the ring-shaped building, which offers quicker access to different parts of the establishment. Right next door is also an improved adidas Factory Outlet store, offering everything from the brand in one place. Just as they have continued to progress their products, adidas has always kept home base clean.

adidas “Laces” Headquarters adidas Sportsplatz adidas Sportplatz Adi Dassler statue adidas Factory Outlet

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