An In-Depth Look at Black Rainbow in Paris

Many customers usually judge a store by the variety of brands it carries or the availability of the products they are consistently in pursuit of. However, the store setup is just as, if not more important than anything else. Black Rainbow, a retail store located at the Rue des Archives in the heart of the Marais district of Paris, possesses one of the most unique setups we have ever seen to date. The good people at Black Rainbow want you to feel at home when visiting their spot, which carries a number of brands such as adidas Originals, Nike, Stussy HUF, Supreme and many more. Matter of fact, they want you to feel at home in one of the more comfortable, relaxing, getaway spots in a home: the bathroom. Therefore, some of the main structural designs in Black Rainbow include bathroom tile, plywood furniture, a rack of magazines and a number of toilets. What purpose do the toilets serve you ask? This is where they have you sit when trying on sneakers. Who needs regular seats when you can shop, read and unload simultaneously (okay, you cannot do the latter)? View the photo gallery below to get an in-depth look at the exquisite Black Rainbow store in Paris, France.