Skepta’s Big Smoke Corporation has its hands on a bevy of services such as a record label, brand management, production, and more and they’ve announced that they’re partnering up with PUMA in a post on Instagram. Skepta has worked with Nike previously on multiple Air Max sneakers as well as the Nike Phantom GT Elite football boots, with apparel collections to go alongside his collaborative sneakers.
Dubbed the “Futuro” project, Skepta takes a flick with PUMA CEO Björn Gulden in the announcement with additional photos taken with the Big Smoke and PUMA team. Details on what’s on the way from the two are still unknown but we can expect sneakers and apparel to be featured in their upcoming collaborations for multiple seasons. Check out the photos below and for all the latest drop dates, head over to our Sneaker Release Dates page.