Behind The Brand // Nicole Vollebregt, adidas VP of Global Women’s

Mar 8, 2017 | Nick DePaula |

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words & interview // Nick DePaula:

As one of the key brands in our industry at the forefront of inclusionary principles and access to sport, adidas has long looked to empower women, both through aspirational campaigns, as well as through opportunities within the company in various leadership roles.

For the past twenty years, Nicole Vollebregt has risen through the ranks of The Brand with the Three Stripes, leading several public relations and communications teams to help share the adidas story on a global scale, and also driving the execution behind many of the company’s grandest campaigns and key product launches.

More recently, Vollebregt helped to lead strategic vision and marketing framing for the brand’s new “Here To Create” positioning for women. The campaign has been steadily ramping up in both content and visibility along the main @adidas Instagram channel, as well as through more traditional advertising, featuring several female icons of sport and lifestyle.

For more on Nicole’s role, her favorite sneakers and advice for young women looking to similarly make their own mark in the athletic industry, read ahead in our latest spotlight on impactful women, celebrating International Women’s Day.

How would you define your role at adidas?

I’m the VP Global Women’s – overseeing every aspect of our women’s business and driving the strategic vision for how we grow our business and brand.

What are some of your favorite sneakers or projects through the years?

  • Stella McCartney Ultra Boost
  • Forest Hills.
  • O by O x Kazuki
  • Originals Slides

 

How would you describe the impact of women in the athletic industry?

The impact of women in the athletic industry is powerful and empowering to say the least. It’s amazing to see women infiltrate and succeed in this especially male dominated industry. Whether it be a female athlete or executive, they have set the groundwork for current and future generations to surpass the standards society has set for them. Especially the versatile female athlete, who is leading the evolution of the sportswear industry.

What advice would you give to a young woman who would want to follow in your footsteps?

Be curious – even about the things that may not interest you. There is always something to learn.
Be the positive voice in the room.
Don’t be afraid to tell your boss when you are passionate about something and ask for the opportunity to work on it. Even if you have to do it on top of your regular work – it will be worth it.

NEVER MISS A RELEASE AGAIN

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