The motorsport-inspired collection is Rocky’s first as PUMA’s Creative Director for its F1 partnership.
PUMA and musician, creative, and designer A$AP Rocky have unveiled their latest collection, featuring footwear, apparel, and accessories, merging Rocky’s fashion expertise with the global motorsport audience’s burgeoning interests.
In October, Rocky was appointed as the Creative Director for the PUMA x F1 partnership, marking the upcoming Miami collection as his first project.
The capsule includes the Inhale Sneaker, originally launched in the 2000s, handpicked by Rocky from the archives, representing a fusion of heritage and contemporary style.
The collaboration between Rocky and PUMA extends the frontier of fashion and sport, combining performance materials and distressed treatments, evoking the appearance a day’s work in the garage.
The A$AP Rocky x PUMA collection releases on May 3, 2024, via PUMA.com and select retailers, including Nubian, SSENSE, SLAMJAM, SNS, Foot Patrol, Shinzo, and CNCPTS Miami Flagship Store.
A$AP Rocky and PUMA will also be selling the collection race weekend in Miami on May 4, 2024, with a pop-up activation with CNCPTS from 4-10 p.m. at 2129 NW 1ST CT in Wynwood. CNCPTS will host an exclusive in-store activation on the evening of May 3 in the Miami Design District in partnership with PUMA and A$AP Rocky.
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ASAP Rocky x PUMA
Release Date: May 3, 2024
