An Inside Look at Under Armour’s SMILE 4 GOLD Pop-Up Shop
Wanting to celebrate Stephen Curry’s second NBA championship and the recent unveiling of the Under Armour Curry 4 “More Rings” Championship Pack, UA created a one-day only pop-up called SMILE 4 GOLD at Highline Jewelry in Hayward, California.
The pop-up allowed fans of the Warriors All-Star to immerse themselves in all aspects of the Championship Pack, while also checking out other Curry-inspired swag like a Curry 4 replica diamond jewelry chain. Pop-up attendees were also entered into a raffle to purchase the Curry 4 “More Rings” Championship Pack.
For an inside look at the pop-up, peep the photos below.