The athletic footwear and apparel business is competitive. While Nike still holds the #1 spot in the US from a sales standpoint, Under Armour has recently surpassed adidas in current US sales, taking the #2 spot, according to data from SportsScanInfo.
For sneakerheads, this news comes on the heels of Under Armour’s major offer to Kevin Durant and Kanye West announcing a November release date for the first adidas Yeezy. While KD remained with Nike and adidas is yet to confirm a launch date for the Kanye collection, it’s safe to say that the fourth quarter of the year will be the most important to all. Between hoops season and the holidays, the coming months represent a big sales period. As a sneakerhead, how would you rank the current brands competing in the footwear market? Give us your take in the comment section.
Source: Wall Street Journal
