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Big news in the baseball and sports brand world: Under Armour and Fanatics have just landed the MLB deal starting in 2020. Reported by ESPN, Fanatics and Under Armour will pick up the deal that’s been held by Majestic. Under Armour was also in the running for the NBA deal that Nike ultimately won and will start in 2017.
For those keeping track at home, Under Armour has been busy by signing a wide array of high profile college programs and hosting MVP talent in just about every major sport. Keep it locked to Nice Kicks for more news in the sports business world.
