Another Peak of “Swoosh! Inside Nike”

Next Tuesday CNBC will be premiering a documentary about the biggest footwear company in the history of the industry – Nike. With interviews with people such as Phil Knight, Michael Jordan, Tiger Woods, and more, you know that this will be the most official 1-hour piece that could ever be made.

While the documentary discusses a lot of the business side of Nike, an extensive portion covers the culture of sneakers. Michael Jordan talks about collectors of his Air Jordans, an interview is done with a sneakerhead showing his obsession, and even the DunkXChange sneaker show gets some shine time.

Set your DVR boxes before you forget! The show airs on CNBC at 10PM/9PM Central.

Don’t miss another sneaker release. Check out the upcoming Jordan retro releases page and sign up for text message alerts when new shoes release.

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