Skate legend Andrew Reynolds joins New Balance‘s global, professional skateboarding team Numeric. Reynolds’ career spans three decades, with the Florida-native taking on every role from pro athlete, to company owner, and bridge-builder for the next generation of skaters.
“My goal is to skate as hard as I can, for as long as I can,” said Reynolds. “New Balance’s attention to detail and their focus on the team’s needs is what first drew me to the brand. I believe they are making the best skate shoes for me right now. I love that Numeric, the skate division, is a focused team of people that I can continue to grow with; I already feel at home and energized.”
Reynolds began his career through the amatuer skate circa in the early 1990s. By 1995, he was personally recruited by Tony Hawk to join Birdhouse Skateboards, just after the company was founded.
Reynolds then moved from Florida to California to pursue his passion for skateboarding and was named Thrasher Magazine’s Skater of the Year in 1998. The following year he appeared in Tony Hawk’s Pro Skater video game and has been featured in eight versions of the game since.
As Reynolds continued to advance in his career, he co-founded Baker Skateboards with Jay Strickland in 2000. Baker has remained a force in skateboarding since its inception and has been praised for its jaw-dropping, daredevil approach that took the extreme sport to the next level. The company also produced the cult-classic skate video Baker 3, which many consider to be a must-study skate bible and featured Reynolds himself.
Reynolds has appeared in over 40 skate videos throughout his career, with some standouts being End (1998), Baker2G (2000), This is Skateboarding (2003), Stay Gold (2010), and Baker 4 (2019).
The New Balance Numeric team is continuing to grow as Reynolds will be joining Deathwish professionals Jamie Foy and Jake Hayes, and good friends Tiago Lemos and Brandon Westgate.
“It’s a special feeling knowing that New Balance Numeric is contributing to keeping a legend such as Andrew Reynolds skating for as long as possible,” said Tyrone Romero, Global Marketing Manager at New Balance Numeric. “Skateboarding needs Andrew Reynolds; we are very happy to be supporting his skateboarding and vast contributions to our culture.”
Hopefully we can expect a New Balance Numeric x Andrew Reynolds pro-model in the future, but as for now, it’s too soon to tell.