Alife and Starcow Join adidas Consortium Sneaker Exchange

Jul 19, 2017 | Darren Griffin |

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The information age has changed much around us. It’s altered not only how we consume information, but how we receive it. But in years past things were slower, we talked in person more, and the way we orbited around sneaker culture was vastly simplified.

This is the premise behind the latest installment of the adidas Consortium Sneaker Exchange, which features two sneaker boutiques that play pivotal roles in modern sneaker culture: New York’s Alife and Parisian-based Starcow. The later opening just before the turn of the century in 1999, and Starcow shortly after in 2001, both institutions represent a time when boutiques were a meeting and breeding ground for sneakers, culture, art and style.

The exchange program extends to the adidas Gazelle and Stan Smith, both featuring base shades in grey and off-white with subtle patriotic nods courtesy of red and blue that both pay tribute to the US “Stars and Stripes” and the French “Tricolore.”

Give the Alife x Starcow x adidas Sneaker Exchange collection a closer look below. Expect a pre-release on July 20 exclusively at Alife and Starcow, with a global Consortium drop following shortly after on July 29.

Alife x Starcow x adidas Consortium

Pre-Release Date: July 20, 2017
Global Release Date: July 29, 2017
Price: $150 (each)

Alife x Starcow x adidas Consortium
Alife x Starcow x adidas Consortium
Alife x Starcow x adidas Consortium
Alife x Starcow x adidas Consortium
Alife x Starcow x adidas Consortium
Alife x Starcow x adidas Consortium
Alife x Starcow x adidas Consortium
Alife x Starcow x adidas Consortium
Alife x Starcow x adidas Consortium
Alife x Starcow x adidas Consortium

NEVER MISS A RELEASE AGAIN