While the sneaker market has been largely dominated by retro and performance footwear for quite some time, the last decade has birthed the increasingly popular segment of designer collabs. A plethora of brands rooted in sport have sought out the expertise of high fashion designers and design houses to up the style of their most famous silos without sacrificing comfort or completely breaking the bank. The Alexander McQueen x PUMA pairing has caught the eyes and attention of men and women alike, offering a wide range of models that maintain luxury materials.
Teaming together in 2005, the PUMA by Alexander McQueen collection officially launched in Spring 2006. Well over a decade in on honing his own label, McQueen expressed his passion for trainers upon announcement while PUMA praised his creativity, viewing the collection as a means to take sports-fashion to the next level. Based solely on footwear, the first season was debuted during women’s Fashion Week in London, later landing in high-end retailers worldwide.
Early collections were luxe and low profile in color blocking, taking inspiration from human anatomy but still showing similarities to silos stemming from PUMA’s racing and basketball lineage.
