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For those of you who watched Jordan’s alma mater, UNC, hold off Georgia last night on ESPN, you would have gotten the chance to see the new Jordan Brand commercial for the Jordan XX3. The commercial shows clips of Jordan Brand stars from their high school days along with narration from MJ himself. For years Mars Blackmon told us “It’s the shoes!” but in what is said to be the final chapter of the Air Jordan line, Jordan clarifies that “It’s not about the shoes. It’s about what you do in them.”
