Jordan Brand revives the Air Jordan 3 “Fear” as the sneaker is set to return this Holiday season, per Sole Retriever. This AJ3 makes an official comeback 10 years later as the sneaker first debuted in 2013 with the “Fear Pack,” which also included an Air Jordan 4 and Air Jordan 5.
The “Fear Pack” was inspired by the “Become Legendary” marketing campaign that released in 2008. Starring Carmelo Anthony, Derek Jeter, Rip Hamilton, Joe Johnson, Ray Allen, and Chris Paul, the campaign was launched in conjunction with the iconic “Look Me in the Eyes” commercial.
The 2023 Retro sees the classic “Night Stadium” suede with elephant print accents on the heel counter and toe cap. Elsewhere, the sneaker features “Total Orange” highlights on the underfoot, eyelets, Air unit, and Jumpman on the tongue and heel. For added contrast, “Black” gives the sneaker depth on the tongue, ankle collar, and speckled mudguard.
The Air Jordan 3 “Fear” releases in October 2023, in full family-sizing. The retail price is expected to be $200. Take a look at the sneaker 2013 pair below and follow @NiceDrops on Instagram for more Jordan Release Dates.
Air Jordan 3 “Fear”
Colorway:Night Stadium/Total Orange-Black
Release Date:October 2023