Sneaker culture has quickly become a community of great self-awareness. There are few people in the culture that aren’t attached to an arbitrary role, one of which they often recognize and sometimes identify with. Resellers, of course, have no choice but to identify with their label.
Jordan Brand pokes fun at the group with its upcoming Air Jordan 1 “Not for Resale” release in yellow.
Branded with “Wear Me” at the tongue and “Not for Resale” along the midsole, the shoes play on resellers purchasing and not wearing their sneakers to preserve the resale value. Jordan combats that notion by labeling the shoes with reminders to enjoy them, even going as far as to say “Crease Please” just above the perforated toebox. In conclusion, “No L’s” is printed on the insoles of the shoes whole “No Photos” mark the heel.
This isn’t the first shoe of this nature to surface. In fact, earlier this spring, Zach Myers revealed his “Attention Attention” PE of a similar volition.
This widely discussed Air Jordan 1 is scheduled to release sometime this holiday season. In addition to this colorway, it’s said that a red counterpart has already dropped. Stay tuned for more info.
UPDATE 11/13: Sneaker News reports that this pair could land at LA’s Flight 23 Store on November 14th. A wider spread holiday drop in December is still expected.
Air Jordan 1 Retro High
Colorway: Sail/Black-Varsity Maize
Style #: 861428-107
Release Date: Holiday 2018